The FIRE is an exceptionally high-quality watch – assembled from the finest materials in a stunning design for a genuinely fair price.
We use genuine calf leather not only for our beautiful leather straps but also on the inside of our nylon straps to ensure the epitome in wearer comfort. Our cases and mesh straps are made of stainless steel. They are also nickel-free so there’s no need to worry about allergic reactions. Protected by sapphire glass – the third hardest crystal structure on the planet – the Fire is super strong, shockproof and highly scratch resistant.
The Swiss movement we use for the FIRE – the “RONDA normtech Caliber 762” – is manufactured by Swiss-based company, RONDA. An exceptionally stable, long-life movement with two hands, it features a power saving mechanism with pulled out stem, which reduces battery consumption by about 70% if you know you won’t wear the watch for a longer period. It also boasts a long battery life of min. 5 years.
The watch is proven to be water resistant to a pressure of 5 bar (5 ATM) – equivalent to a water column of 50 meters. This means the watch can hold its own whether you’re swimming, skiing, hiking or washing your car, and in countless other situations where you tend to get wet or sweat a lot .
Our simple yet elegant logo combines a flame with a water drop and symbolizes once more the duality in our lives – we need fire and water – we are noble but savages. The design of the watch is clean and simple with an understated aesthetic; it is the perfect companion for whatever life throws at you and ideally suited to any lifestyle. At just 7mm in thickness and available in sizes 36mm and 40mm, it fits around your wrist like a charm. The straps are carefully selected to fit any situation, whether you are at work, in the gym, at a cocktail party, in a club or in the wild – the FIRE is always the perfect fit, so that you are always #onfire. Every watch comes in a beautifully designed gift box. We have a small box for single timepieces and a large box that can also hold one or two extra straps.
Our aim is to make an exceptionally high-quality, beautiful watch for an affordable price – which is why we eliminate all the unnecessary steps from the sales process that only
cost you more:
We don’t waste time and money on big, expensive marketing campaigns.
We have no salespeople working on commission.
We have no extra percentage for retail.
Selling directly means prices are not doubled or tripled for the sake of retail margins.
All of which means you get the best price that we can offer from our production and business costs.
All watches and straps are assembled, checked in detail and finally packed and shipped in Germany.